Now

Kerang is the largest town in Gannawarra Shire and is its administrative centre. It is the commercial centre of the region and services a population of more than 4000 people. A lively CBD is critical to maintaining the prosperity of the region and attracting new residents and visitors.


People 

The people associated with Kerang have contributed significantly to its development and culture over the years.
Any celebration of identity relating to people starts with the original inhabitants, the indigenous peoples. Reflecting their stories should be considered when introducing sculpture, artworks and activation in the CBD.

Significant personalities associated with the town include:

·         Major Thomas Mitchell – the first European, connected to the arrival of convicts and the start of white settlement
·         Woodford Patchell – an early farmer, associated with the first hotel and the beginnings of irrigation
·         Burke and Wills – the explorers whose expedition passed through Kerang
·         Henry Lester Smith –President of the Murray Valley League who gave his name to the water tower, now a lookout
·         Sir John Grey Gorton – Australia’s Prime Minister, the former Mayor of the Shire of Kerang, who spent the early days of his marriage on his father’s orchard in the district
·         Karlie McDonald- the Kerang High School teacher who gave her life to save her students and is memorialised with the clock tower


Celebration of identity through people should also include those currently living in the region and making a difference to life in Kerang.

These personalities and their contribution, or their memories, can be explored through, art, sculpture and interpretive signs as well as using print brochures and maps and digital tours and trails. The choice of expression should be agreed to work with the aims of the Masterplan and to optimise the experience of Kerang and increase residents’ and visitors’ connection to the town.





1              Precinct; Sir John Gorton, former Australian Prime Minister
2              Memorial; Karlie McDonald Memorial Clock Tower, erected to honour the death of Kerang High School Teacher who gave her life to 
                 save students from drowning in the Loddon River during swimming training in March 1927
3              Buildings: Patchell Plaza; Woodford Patchell was an early pioneer in Kerang and claimed to be the first practical irrigator in Victoria
4              Commemoration plaques; Scattered throughout the town, including commemoration to long-standing service to the community 
                 such as in Victoria Street; 122 years of retail service to Kerang and District by the Hawthorne family.




Landscape

Kerang is located at the transition point between diverse landscape types.

To the north and west is the Mallee, a complex and diverse array of shrubs and small trees, with National Parks that are the focus of re-wilding projects and regeneration programs following the region’s past agricultural uses.

To the northwest and close to Kerang are spectacular lakes and lagoons. These are believed to have the most populous ibis rookeries in the world with an estimated 200,000 of these birds using the region for breeding each year. Many of the wetlands have been internationally recognized and are included in the North Victorian Wetlands Important Bird Areas and listed under the Ramsar Convention. Kerang’s symbol is the flying ibis. The lakes have tourism potential which is relatively untapped.

To the north, east and south are the irrigation districts – rich farming plains used to grow a diverse range of grains and other food products as well as supporting beef and dairy cattle, lambs and pork production.

The Loddon River, a tributary of the Murray flows along the western edge of the town. With a light growth of eucalypts along its banks and a series of snags on the riverbed, this is a good location for fishing.

The Gannawarra Shire has a diverse source of influences and products suitable for giving the Kerang CBD a regional context. The historically significant red gum forests and sawmill of Koondrook are one such example.



Built form

There are a number of heritage buildings in the town including the Court House, the Post Office, the Municipal Chambers, the London Chartered Bank, the Memorial Clock Tower and the Lester Smith Lookout Tower.
These significant buildings enhance the CBD particularly along Wellington Street, the primary east/west route, and Victoria Street, the heart of the CBD.
The Kerang Hotel, on the corner of Wellington and Nolan Streets, built in 1929, was a local landmark and a valued business for locals and visitors. This hotel was partially destroyed by fire on 7 September 2013.
At the time of writing this report, the future of the hotel is uncertain in terms of its restoration or reconstruction. However its location at a major entry point to the town and within the precinct linking recreation, health and wellbeing and the centre of town requires that thought be given to the site both in its reconstruction phase and whilst it remains vacant.


Most of the other buildings in town are modest in size and no more than two storeys. Larger premises containing major retailers such as the Safeway supermarket and Target are also major features in the town and the visual presentation of the premises and operational practices impact on the townscape.






The Kerang Hotel, on the corner of Wellington and Nolan Streets was partially destroyed by fire on 7 September 2013. The hotel, built in 1929, was a local landmark and a valued business for locals and visitors. At the time of writing this report,the future of the hotel is uncertain in terms of its restoration or reconstruction. However its location at a major entry point to the town and within the precinct linking recreation, health and wellbeing and the centre of town requires that thought be given to the site both in its reconstruction phase and whilst it remains vacant.





Energy

Solar power

Gannawarra Shire’s ambition is to be Victoria’s premier renewable energy Council. 

Without current access to natural gas infrastructure, Gannawarra Shire is reliant on electricity being generated from non-renewable and highly polluting brown coal, which accounts for approximately 90% of Victoria’s consumption.

The Shire is considered an ideal location for efficient and renewable energy from solar power. It is one of the sunniest, driest parts of Australia and the high solar radiation levels combined with the area’s relatively well-developed electricity transmission infrastructure facilitates the delivery of predictable and reliable solar power generation with minimal transmission loss.

In 2012 Council granted planning permission for an ultra-efficient solar power system that concentrates solar power from a field of mirrors onto an array of super-efficient solar cells on a central tower.  At 30 megawatts, the solar farm will be the largest in Australia and the largest solar photovoltaic plant connected to the national electricity grid.

Green power is now used on 100% of all street lighting and 25% of all Council buildings.

This new energy source uses infrastructure that can become a signature for Kerang and be represented within the town as well as on the investment sites.


Kerang has high solar irradiation levels - being one of the sunniest, driest parts of Australia.
Source: http://www.dpi.vic.gov.au/energy/sustainable-energy/solar-energy



Solar power represents a future investment markey for the shire.


Approved solar farms south of the kerang cbd





Streetscape palette

The trees, plants, street furniture, lighting and signage create a palette of elements that are required to ensure a safe, comfortable and attractive town. The existing palette is diverse and, whilst many items have individual merit, many are degraded and together they present an inconsistent look and feel for the town that detracts from establishing a clear identity.

Street tree species are diverse; street corner and central plantings are inharmonious. Arbors are not located according to any logical pattern and seating is often now located at sites that are not conducive to rest and socialization. Some furniture, bins and planter boxes are aged and lower the profile of the town as a quality environment.


Some mature trees provide much needed shade and are useful and attractive. Whilst they might be sited poorly in relation to new opportunities and changed priorities, they are worth retaining for their character, functionality and visual appeal.








Key places

The Investigation exposed a number of key places that require attention.

The murray valley highway entry

The Murray Valley Highway presently separates Atkinson Park and the town’s CBD.  Physically it restricts movement between the sport and recreation and other precincts, which is becoming problematic with increasing usage of Atkinson Park for play and events. 

There is little encouragement for vehicles approaching town to slow down sufficiently to meet the needs of pedestrians, making crossing here difficult and deterring visitors in vehicles from entering the CBD.

Neither does the entry match that from Koondrook where the street tree planting supports the speed limits and creates a natural inducement for vehicles to slow. The wide expansive agricultural plains giving way to denser road-edge planting signifies an arrival into town.






The centre

Victoria Street between Scoresby and Wellington Streets is the active centre of town. It is the heart of the CBD.

·      It is where many of the most visited shops are located
·      The civic buildings are in this block
·      Cafes and displays provide an active streetscape
·      The large tree outside the Civic Centre provides welcome shade and a leafy beauty.


However, the heritage buildings are not celebrated and, as the location for the courthouse, ‘court day’ brings activity that is viewed in a negative light. The plantings are seen as tired and of poor quality and the paving material is out-of-date and hard to clean. The street crossing is not defined. Seasonal street decorations do not reflect the celebratory ambience that residents and business owners think would enhance the CBD social experience. Patchell Plaza is poorly signed as a place to find amenities such as toilets and tourism information. The space is not optimized - the walk through is a dark corridor and the basement is not attractive as a business location.








Wellington street

Wellington Street is a major entry street for Kerang.

·      It gives a first impression from the Murray Valley Highway and from Koondrook
·      Part of it falls within the CBD.
·      The streetscape does not encourage browsing
·      The heritage buildings in the street are not celebrated.




Scoresby street

Scoresby Street is an entry street and part of the CBD.

·      It links the railway station with the town centre
·      The toilets are hidden and of poor quality
·      Between Victoria and Fitzroy Streets it has a busy retail side to the north and is part of the CBD
·      It is the location for a large vacant, publically owned site on the south side, currently cut off with a solid fence

The vacant block is seen as having potential for CBD use, either for dining or retail. It could be activated as part of a revitalization plan to increase its value and use as a public asset.


Fitzroy street

Fitzroy Street is acknowledged as a street which is not quite part of the CBD.

·      It is bounded at one end by Grey’s bakery, a significant retail site seen as a key destination for residents and visitors
·      It is the location for key community services
·      Its role in providing some longer term car parking is important
·      It links to the cultural and recreation zone beyond the supermarket
·      Vehicle access and existing angled parking is valued and should be retained
·      There are few street awnings and little shade
·      The empty sites are seen as eyesores. The old sheds though still in use are recognised as inappropriate for a modern town centre. The road is wide and there is little planting. The pavements are wide but of poor quality. The parking area is poorly lit at night.








The carparks

Kerang workers and shoppers drive their cars to town as many of them live at a distance from the centre and in summer the weather is not conducive to walking. Car parking is seen as critical to the success of the CBD as a place to shop, visit major services and dine.

·      It is acknowledged that there are needs for both short-term and longer-term parking for workers and shoppers.
·      Shade for cars is sought in summer. However, whilst shade is valued, it is not welcome as an alternative to a car parking space
·      The car park that has grown at the rear of Target is recognised as private land but is much used

There are insufficient facilities for specialist needs such as parking for trucks and trailers, for Recreational Vehicles and for vehicles pulling caravans. Safety is an issue and the Target car park is viewed as a less safe area of town.







Toilets

There are a number of toilet facilities around town – in Scoresby Street, within Patchell Plaza, and near the Safeway supermarket.

·      These are seen as necessary for locals and tourists
·      They encourage walking and need to be spaced accordingly
·      The Scoresby Street block is identified as feeling less safe

Patchell Plaza Toilets

Scoresby Street Toilets

Public Toilets adjacent supermarket carpark

Public Toilets behind Court House

Scoresby Street Toilets                                                                                     Toilets behind Court House

The missing links

There are a number of amenities that might be expected in a CBD that are identified as missing in Kerang:

·      A place to socialise: places for groups to sit and where it will be safe for children
·      A path through the shops: a path that allows better access across the CBD, without having to walk around the block
·      A place for young people: a place where youth can gather and enjoy informal recreation that is not sport related
·      A place to eat: a cafĂ© or restaurant with a relaxed but different offer to a hotel or take-away
·      A place to visit: somewhere to go, providing for seasonal events or activities especially at weekends
·      An attraction for tourists: an identity for Kerang that celebrates/differentiates the place, events that bring new visitors, a celebration of heritage and of a revitalized region
·      A place for cyclists: amenities that might attract this growing market, cycle trails, parking, events
·      A place for arts: amenities that support the arts and make them more visible in town